Ones pricing is flat and simple. A personalized daily formula is $99 a month, shipping included, plus tax, and you can cancel anytime. Prefer not to subscribe? A single 30-day supply is $125 one time. The price never depends on which ingredients are in your formula.
What goes in your formula is decided by the AI consultation and your bloodwork, not by you picking a tier. We don't recommend more than your biology actually needs.
The honest comparison is not to a single competitor. It's to your current bathroom cabinet. If you take any combination of D3, K2, magnesium glycinate, fish oil at clinical dose, B-complex, KSM-66 ashwagandha at clinical dose, and CoQ10 ubiquinol from Amazon at clinical-grade forms, you are probably already paying more than a flat $99 a month for the Ones equivalent, and managing daily dosing across 8-12 bottles yourself.
Comparable list-price benchmarks: AG1 around $99/month for one greens powder; Ritual $35-90/month across SKUs; Thorne $30-150/month for individual products; Function Health $500/year for the lab-only membership without the supplement.